Overview

In this case study, we explore an exciting project aimed at enhancing the Spotify user experience. Spotify, one of the world's leading music streaming platforms, regularly treats its users to a unique feature known as 'Spotify Wrapped.' This feature provides users with a personalized recap of their music listening habits, highlighting their most-played songs and artists of the year. However, we identified a significant opportunity for improvement: the lack of an all-in-one playlist to enjoy these top songs seamlessly throughout the year. In response, we embarked on a design journey to create a new 'Top Songs' playlist with innovative filtering options and real-time updates. Join us as we delve into the project's journey, objectives, design choices, and potential impact on Spotify users.

At-a-Glance

As a devoted Spotify user, I eagerly anticipate the annual 'Wrapped' event that unveils my 'Top Songs of the Year' playlist. However, there is one ongoing problem that frustrates me: the absence of an encompassing playlist that consolidates my top songs from each year. I find myself navigating multiple playlists or creating new ones. I'm here to address this inconvenience and explore if others share this concern.

Problem

Spotify is leading the way in innovation with a problem-solving framework that empowers users to create their own personalized music experiences.

<aside> 👉 However, Spotify's current approach restricts user access to their top tracks, offering only an annual playlist, and hindering quick access to individual favorites.

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Problem 1

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Problem 2

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Problem 3

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